How To Get Your Website Found Online

Chapter 3: How To Get Your Website Found Online

SEO Strategies for Business Websites

This blog post is the third chapter in a series of The Business Website Design Guide. This article will cover why you must design an SEO-friendly website and what that means for small business websites.

We'll also discuss mobile-friendliness and how important it is to get found by Google.

You'll learn about five common SEO errors, as well as some quick fixes that can help boost your traffic by 20% in two weeks! Finally, we'll explore structured data & schema for website design with regards to SEO strategy decisions before designing a new site.

Reasons To Focus On SEO

Designing a website to be search engine friendly might seem intimidating, but it is actually easier than you think. It begins with understanding how the internet works and then implementing your findings into a design plan to accomplish your goals while staying on top of what consumers are looking for when they browse online.

First off, let's talk about why SEO matters in this day and age- not just from an aesthetic standpoint either! Search engines (like Google) have evolved by becoming more intuitive, so sometimes specific content can rank higher even if it doesn't get as much traffic coming its way compared to others because those sites share some keywords or being highly relevant topics - which means there are other places where people would find these good websites too like social media, search engine results pages (SERPs) and more.

SEO Friendly Website

Google crawls web pages for about 200 different factors - which includes the number of words on a webpage to how often keywords are used in text or title tags leading up to that page- so it's important not just to have content but also to be smart with your SEO strategies as well.

Make Sure Your Website Is Mobile Friendly

To rank higher in search results, you need to have a mobile-friendly website. Why? Google ranks sites optimized for the user experience and prefers those with good optimization on mobile devices. Optimize For Smartphones And Tablets: If your business is not already asking, "How does my company look when viewed through smartphone or tablet?" then it should be taking steps now so they can meet their customers where they're at! The User Experience Matters To Google Now More Than Ever!

But having a mobile responsive website is not enough these days. Your website has to perform well on mobile so that your visitors using mobile devices don't have a bad experience.

If you're not sure whether or not your website is performing well on mobile, here are some things to look out for: o Large images will take longer to load and may require multiple clicks - resulting in higher bounce rates

Text that scales up too much can be difficult on the eyes and make your website hard to read.

Overlapping menus or navigation can be tricky on mobile

Video content may not play properly without the right plugins - this is especially a problem for WordPress sites with auto-play videos.

The bottom line? If you want people to stay and engage, make sure they have a good user experience!

Mobile Friendly Website

Use The Right Keywords On Your Site

When it comes to Google, keywords are the building blocks for a successful website. Ensuring that your site is optimized with an adequate number of these words will make it easier for customers to find you and often result in higher rankings on search engine results pages (SERPs).

There are over 200 different factors considered by Google when determining how prominently a web page should rank. Still, no doubt, having high-quality content supported by relevant keywords gives any company every advantage imaginable!

You can use paid SEO tools like Ahrefs or Semrush. If you're on a budget, you can use free tools like Google Keyword Planner or Google's autocomplete feature to discover what keywords your potential customers are using.

Take Advantage Of RankBrain

RankBrain is a new, innovative machine-learning algorithm that Google has been using to improve its search results. RankBrain works by teaching itself how to interpret what people search for and deliver the best possible result.

It's important now more than ever before because this AI understands complex articulations of words AND sentences in context! This means your content needs to be optimized specifically with Rankbrain in mind if you want it on page one of google’s listings; otherwise, expect much lower rankings from Google.

Rank Brain Update

A recent study by Wordstream found that sites with RankBrain integrated into their SEO strategy rank higher. The study tested four different search engine optimization strategies. It concluded the following: “RankBrain-powered Page One rankings outperform non-RankBrain results in both average positions on the first page of Google as well as total impressions and clicks.

It can be difficult to keep up with the latest search trends and what people are looking for on your site. However, if you want more online visibility, it's worth investing time in creating content that answers those specific queries through research or interviews.

Build Business Citations

Adding your site to local directories is an important way to ensure that your website is found on the internet. Studies show 97% of consumers search for a business online, and another has shown 58% growth in searches over the last few years! So make sure yours stands out by optimizing it with any necessary information such as opening hours or contact details.

Having your website listed on the most popular directories is necessary for survival in today's competitive world. Therefore, make sure to include relevant information such as:

  • Accurate NAP information (name, address, and phone number).

  • Location-based keywords like the name of your city or state.

  • Hours of operation so that you can show up high in search results.

It's also important to mention many local search engines and directories, not just one. So make sure you know what platforms your potential customers are using by checking for any popular sites in the area where your business is located. For example, Yelp is a well-known directory that reviews restaurants and services on a global scale.

But the most important citation that you can build is your GMB.

Optimize Your Google My Business Listing

Your business website should rank high on search engines, so optimize your Google My Business listing and fill it out completely. Add photos of the inside and outside of your place to give potential customers a better idea of what they'll be walking into when they come in for their appointment. Create posts that demonstrate how you offer something different from other businesses like you - this will set you apart!

Take advantage of all of the tools that your GMB provides for your business, including:

  • Free Website

  • Messaging

  • GMB Phone Calls

  • GMB Appointment Booking

  • GMB Analytics

Submit Your Website To Google

You can submit your website to the search engine index by adding a site map. A Site Map is an HTML code that will help you get found when someone types in keywords related to what your business does, like "dog grooming."

A Site Map or XML Sitemap can be created by installing a plugin on your WordPress website.

The plugin will create a site map and submit it to the search engine for indexing. Google will then crawl your website more frequently, leading to higher rankings in the SERPs (search engine results pages).

You'll need a Site Map and an XML Sitemap if you want your site accessible through mobile search.

You can also submit your XML Sitemap on your Google Search Console account to make it even easier for Google's crawlers.

Final Thoughts On How To Get Your Website Found Online

In this chapter, we went over how to get your website found online: SEO Strategies for Business Websites. We hope you can use these strategies in your own business and find the success that many others have found by following our advice. Then, stay tuned as we dive into some more advanced strategies in Chapter 4—Optimize Your Site for Conversions!


Author: JJ Martinez

“"JJ Martinez is a digital marketing expert who specializes in brand building and lead generation strategies. As an entrepreneur, he has helped hundreds of businesses grow their revenues with effective strategies and techniques."