How To Plan Your Website Design

Chapter 2: How To Plan Your Website Design

In Chapter One, I discussed the basics of website design. In this chapter, I will go over how to plan your website design.

First, start with a potential reason someone might come to your website. Why would they want what you're selling? How do you want your website to handle it?

Next, use the answers from the previous questions and determine how many pages are needed for this topic or service. Then, you can narrow them down.

Before you start designing your website, there are a few questions that you will need to answer. First, what is the purpose of your site? Second, what triggers someone to come looking for it? Why would they want what you're selling?

These are all important questions that should be answered before you get started on anything else. Once these questions have been answered, we can move onto how your design should handle those who find their way over!

Create Your Business Personas

The success of a business is dependent on the satisfaction levels of its customers. The first step in ensuring customer satisfaction is to get inside the heads and hearts of your target audience, even if you think that they are too different from yourself for it to matter much--doing so can be life-changing! Creating user personas will help ensure that what you provide meets with approval.

To create a user persona, you must first define your ideal customer. Next, consider their frustrations with the current product and what they need from it to be satisfied. Once this is done, break down different aspects of the person's personality, such as demographics or psychographics, to decide how best to market these people.

Buyer Persona

Personas are used as representations for people in general, and they can be created using information from surveys or interviews with customers. It takes some time, but it will help guide decisions on what features need to go into products based on which users want them most!

To effectively market your company, you need to know who the customer is. The key aspects of a good user persona are as follows:

Frustrations - What are some things that frustrate them?

Needs - What do they want and need from their product or service?

Once you have determined what your personas look like, it is time to see your competitors.

Competitor Research

Doing your competitor research can be a great source of inspiration and allow you to identify potential gaps in the market. Please look at what your competitors are up to, take note of what they do well, and any opportunities for improvement.

Follow the user journey from their perspective each time, identifying where it is easy or difficult with content that may not have been obvious before.

The following is a list of things to do when conducting competitor research:

  • Search on Google to find your competitors.

  • Look at their website content and try to identify the different types of information they provide

  • Use a tool like Semrush or Ahrefs to research their backlinks

  • Please pay attention to how they are using social media and what content they are posting

  • Check out who is sharing their content on places like Facebook, Twitter, or LinkedIn

  • Look at the type of ads that show up when you search for them in Google's Adwords tool. What keywords are they bidding on?

It's important to know who your competitors are to learn from them and understand what you're up against. You will also learn what their weaknesses are so that you make sure to provide a better product or service to take a part of the market share.

Competitor Analysis

Create Your SEO Strategy

Decide on an SEO strategy that is vital to your success and should be done at the start of a website’s design process. For example, low rankings will result in little traffic, hurting any company without proper planning for search optimization.

Researching keywords early with help develop site content while taking into account how Google views websites and ensuring developers are building the new site based on this information. Hence, it ranks higher within its industry's SERPs (search engine results pages).

We will go into more details in chapter 3, but I added it here because it has to be one of the first things before you get started.

By creating a keyword strategy, you will be able to start planning the next step.

Analyze Existing Content

Are you going to redesign your website? If so, don't forget the Content Inventory! This is essentially an audit of all your content and will assess what's still relevant, what needs rewriting or scrapping altogether.

It also highlights gaps in page design, layout, style, and text on pages that might not meet accessibility requirements for those with disabilities such as blindness. Remember: this inventory should help tailor new content to user personas' interests too!

The easiest way to do this is to add all of your articles and put them into an excel sheet. Then, create columns that include the main keyword you are trying to rank each article and then go into Google Search Console and look up each page to add its ranking.

Once you have all of the information together, you can use your keyword strategy to see what's lacking and which articles you can update to improve rankings.

Create Your Sitemap

Once you know what pages to include and how they should be categorized, it will be easier to create a sitemap of all that lovely data using either an excel spreadsheet or one which can easily visualize this information in some other way. Once you have your plan in place, it will be easier to use the content platform of choice to create a website with an optimized user experience.

Understanding what pages are going into the sitemap and how they should be categorized is essential to ensuring that all-important information can fit within these parameters. It's also important to decide what pages will be part of your top-level navigation.

The key here is to make it easy for your visitors to find what they are looking for with a minimum amount of clicks while structuring your pages in clusters. For example, if you're optimizing for 10 keywords, make sure that none of those keywords will rank against each other, known as cannibalization.

Separate your content into sections and then create your second and third-level menus to add the content to support your top-level keywords.

Now you have a tree structure that is easy to navigate and links pages together for your visitors.

If you're not sure what content should go, consider the following: What would a person who visits this page be looking for? What are they likely searching for on Google?

Website Sitemap Structure

Analyze The Customer Journey

Consider your call to action. Before you embark on wireframes and design, you must consider what this should be. What do you want customers to do once they are on your site? Request a quote, book a free consultation with one of our agents or contact us for more information about the project at hand?

Once these decisions have been made clear in the beginning stages of development, ensure that both options are front and center throughout their journey and easy enough. Hence, when they decide to work with us, there aren’t any barriers preventing them from taking steps forward right away!

You want to ensure that your website guides the visitor towards a specific goal by adding a call to action on each page and keeping it consistent across the entire website.

Final Thoughts On How To Plan Your Website Design

In this chapter, we covered how to plan your website design. First, we’ve covered the basics of what you need for a good website and some great best practices to keep in mind as you work on your layout.

Now that you have all of the information at hand, it is time to get started on chapter 3, which dives into creating an SEO strategy so people can find your site organically through search engines like Google or Bing when they are looking for products or services similar to yours.


Author: JJ Martinez

“"JJ Martinez is a digital marketing expert who specializes in brand building and lead generation strategies. As an entrepreneur, he has helped hundreds of businesses grow their revenues with effective strategies and techniques."