The Basics Of Website Design

Chapter 1: The Basics Of Website Design

A website plays a crucial role in the success of any business. It is a visual representation of your company, and if it looks unprofessional or outdated, potential customers may not take you seriously. This blog post will outline some basic information that every business owner needs to know when designing their own website.

The Basics of Business Web Design

Web design involves the creation and development of your online presence. It can range from a full rebranding to just minor tweaks or anything in between. Before deciding how to move forward, a designer will analyze your marketing goals, business model, content strategy, etc.

What is business website design?

Business website design is often misinterpreted as only about how a website looks, but it's actually much more than that. Web designers consider the entirety of web space and create websites with their audience in mind to satisfy them while also satisfying SEO standards; by creating content, Google can easily identify what you're trying to show your target audience!

Web design is the process of creating, planning, and updating sites daily. Websites a: redesigned to solve problems for your audience while satisfying Google’s needs. To do so, you must first plan out content that will make sense for your target audience; then, create an appealing site with easy-to-find navigation tools from which people can find what they need in seconds!

Website Design Company

Building a new website vs a redesign

The process of planning a new website vs redesigning your existing website is not the same. Planning a new website is similar to building a house from scratch: you need an idea of what you want it to look like, where everything will go and how much budget you want to spend on it.

Redesigning a site can be done in less time if there are no major structural changes needed.

Planning the redesign of your website requires a thorough inspection of what works and what doesn't. Therefore, the first step in website design is to perform a website audit.

What is a website audit, and how does it work?

A website audit evaluates your site's content, design, speed/performance, etc. It can be done through various means: Web-based tools (such as Google Analytics) or with the help of a professional designer who will inspect everything from your logo to headings.

A website audit will provide a list of working well and those areas in need of improvement. The goal is to make it easier for you, the client, to prioritize which changes should be made first.

Example: A designer may offer an opinion on whether your site's homepage design needs revamping or not. They will also take a close look at your site's landing pages and specific sections to see if they need more or less content.

The audit is a good way of finding out what areas you may be neglecting so that you can give them the attention they require.

Many website design companies offer both free and paid website audits. You can go ahead and get a free website audit, but I strongly suggest that you get a paid website audit. A paid audit will provide you with more technical details, and a complete strategy is given to you by a website design expert specializing in business.

Once you have your website audit, you can move forward with your website design plan.

Website Audit

What are some ways in which I should approach my website redesign project?

Start by making a list of your goals.

The website redesign should be done to reflect the needs and wants of your target audience.

Think of questions to ask when seeking out potential providers. You can find these types of considerations below.

  • Do you want to increase conversions?

  • Does it need to have more mobile functionality?

  • Is there anything else important on which you want feedback from potential customers?

  • What do I need when wanting to create or update my website?

  • Do I need a domain name and hosting services or just the website design package?

  • Will my current content work on a new website (including any videos, images, etc.)?

Once you have answered these questions, it's time to figure out a timeline to build the new site.

How long will it take to build a website?

The time that it will take will depend greatly on whether or not you have your content (text, images, and videos) already set up.

If the text on the website is currently in place, it may be a matter of days before your site is ready to go live again. However, if there's nothing to work with from an existing site, this will require more time because someone has to create all of the content, find and optimize the images, etc.

It may take anywhere from one to three weeks, but it all depends on the specifics of your project.

In general, a website design company can build you a new site in about two months - if not sooner!

This means that there's no need to worry about an outdated site standing between you and success.

There's also the difference between how long it will take to create the best possible business website vs. going live with a suitable website indexed by Google and starting ranking.

On many of our client's brand new websites, we can create a strategy where all of the fundamentals are created to make it live. For example, if the website's URL is new, it could go into what's known as the "sandbox."

The sandbox is when Google acknowledges your website's existence but does not trust it enough to index it on the search engine result pages (SERPs). This process can take anywhere between a few days to a couple of months.

So it's important to get a website published and submit a sitemap in Google Search Console as soon as possible. This will also give you time to build content, optimize it for SEO, and other important factors.

Website Development

How much does it cost to build a business website?

Obviously, the cost will vary depending on whether you build your own business website or hire a website design company to do so. If you are just getting started and have no budget whatsoever, then go ahead and build it yourself. There are plenty of videos on Youtube that will walk you step by step to build a website on WordPress or other website builders.

I do suggest that you build it on WordPress. However, it does take more skills to put it all together. A WordPress website design will allow you to grow it with your business.

If you decide to build your own business website, you'll have to consider the following cost:

Logo Design: It's important to get your logo designed by a professional logo designer. This will represent your brand, image, and colors. The cost will depend on whether your website design company creates it for you or you have a logo design company do it. Free - $500 one-time fee.

Website Design Theme: $200-$300 for one template or a monthly subscription of about $20 per month.

Web Hosting: $29-99 When choosing a hosting company for WordPress, don't settle for the cheapest option. I suggest going with reputable companies such as A2 Hosting, Siteground, or Cloudways. Always go with the VPS option and avoid signing up for a share managed server. You can read more about the difference in this article.

Domain Name (i.e., website address): I suggest using Namecheap for your domain. The cost will be between $10-15 dollars per year. There can be an additional cost if you choose to pay for privacy, hiding your contact information online.

Care Plans: A monthly care plan will usually include web hosting, premium plugins, security, maintenance, and changes. $99-299 per month.

Website Care Plans

The cost of having a website design company build a business website varies depending on the size and complexity of the company. In general, you should expect to pay anywhere from $2000-$10000 for development costs alone. This doesn't account for additional expenses such as design work or hosting fees associated with web domain registration or monthly care plans.

Take into consideration that prices will vary based on the location and size of the website. The more pages that a website has, the more that it will cost. Most website design companies will charge you a basic price and will have a price per additional page.

Another important factor to consider when it comes to cost is whether your business provides services or an eCommerce business that sells products. An eCommerce site is more complex and will require a bigger budget to design.

Final thoughts on the basics of business website design

If you're looking for a way to save on the upfront cost of designing your website, look no further. Low-cost airlines are notorious for their sneaky fees and taxes that add up quickly—don't let this happen with your new site!

Start by saving money right now so you can afford at least $2,000-5,000 when it comes time to hire someone without breaking the bank in other areas. This will allow plenty of research time before committing any more funds or signing contracts that may not be desired once all parties agree upon a price point.

I will go over how to plan your website design In Chapter 2


Author: JJ Martinez

“"JJ Martinez is a digital marketing expert who specializes in brand building and lead generation strategies. As an entrepreneur, he has helped hundreds of businesses grow their revenues with effective strategies and techniques."